You can link a Call Tracking Metrics account to a Google Analytics profile very quickly in our system.
Linking your account to Google Analytics will allow us to incorporate Visitor data into the reports. It will also record events in your google analytics account each time a call is made through a CallTrackingMetrics tracking number. If you wish, you can then set-up goal conversion tracking in analytics around your events.
Once your account is linked, you will see the calls show up in "Events" in Google Analytics (which is within the "Content" area). The "Event Category" will be labeled Calls and the "Event Action" will be the tracking source of the call (i.e. Google Organic, Google Paid etc). Within each event, you will be able to see the caller ID information (name, phone number) for each call.